PELE, AFTERSHAVE…….. AND LOSING THEIR GEOGRAPHY

The Summer of 1966 was a good time to be 14.
The Beatles had issued “Paperback Writer” amid rumours that their upcoming album “Revolver” was going to be something special – a worthy competitor to the Beach Boys’ ground breaking “Pet Sounds”. If you were brave enough to go to a disco, you might be dancing to the Four Tops’ “Reach out, I’ll be there”, the Stones’ “Paint it Black” or smooching to the Mamas and the Papas’ “California Dreaming” or “Monday, Monday”.
I was just completing third year at secondary school and starting to feel I was getting the hang of it all, with a good group of friends to help face the following year’s exams.
Though the second world war felt like ancient history to us as teenagers, in reality it was only twenty years previously, and the country was slowly emerging from a post war grey fug of anxiety and reconstruction. Some say the famous “sixties” only really started in 65/66. Television was monochrome and had three channels, but the radio pirates, on ships around the coast, provided all day music for the pop scene.
If it was not the technicolour dream so beloved of current social historians, it was still a positive experience for the young, who had also recently been freed from the spectre of National Service.
Then there was the football.
The game was still very much based on “going to the match”. Television coverage was minimal and those who never went to a stadium had mostly to rely on newsreel footage to see important moments. Highlights of European ties, alongside live coverage of the Home Internationals and the Cup Final, completed the average viewer’s experience. Newspapers and magazines would provide match reports and the occasional interview piece, but there was nothing remotely similar to the current wall to wall coverage – even punditry was still in the future.
So there was a strange dichotomy of reaction to the arrival of the World Cup in England. For football fans, it was obviously an exciting development and much anticipated. There would be sixteen teams from four confederations. A number of stadia were upgraded for the finals – Ayresome Park, Middlesborough, Goodison Park in Liverpool, Old Trafford in Manchester, Villa Park in Birmingham, Hillsborough in Sheffield, Roker Park in Sunderland and Wembley and White City in London. Other stadia had upgraded in the hope of being selected and for most fans this was the first sign of stadium modernisation since between the wars.
It is perhaps an indication of scale and influence of the competition that Uruguay v France had to be played at the White City stadium, as Wembley stadium refused to cancel the greyhound racing on that date!
Commercial activity in advance of the competition was very limited compared to today’s levels. Esso garages offered “World Cup coins” as a promotion, there was merchandise based on the lion mascot, “World Cup Willie”, and the teams had deals with sporting goods companies. However, even in late spring, those who were not football fans would scarcely have noted the imminent arrival of the football festival.
In fact, the biggest event of note in the lead up to the competition was the theft of the Jules Rimet Trophy, and its discovery under a hedge by a dog called “Pickles”, which, of course, the media loved. In these more cynical times, we might be tempted to regard that as an inspired piece of publicity, back then, in our naivety, we accepted it as a funny story.
It is interesting to note that, even in the mid sixties, though football was a mass spectator attraction, it was by no means universally followed. Indeed, until the arrival of luminaries like Rod Stewart and Elton John, the idea that you could be equally into music and sport was seen as rather odd. Not being hugely gifted at either, I was able to keep a foot in both camps, but few of the lads at my school who played in beat groups were football followers, and the footballers were seldom heavily into music beyond the pop charts.
So, while the football public were eagerly anticipating the World Cup, there were many others who were less interested or even unaware.
As a supporter, I noted a small advert in the magazine “Charles Buchan’s Football Monthly”. Apparently, if you sent a postal order to the FA, you could purchase three tickets for games at a ground of your choice. As far as I recall, I sent off less than two pounds, and by return received tickets for Bulgaria v Brazil, Brazil v Hungary and a quarter final, all at Goodison Park. I do not recall having any choice in which games I would see, but seeing Brazil twice certainly seemed like a good deal!
Given today’s offers and deals, and corporate packages, and Ticketmaster online queues and the like, it seems ridiculously easy, and reflects the fear back then, in some quarters, that the games might not be well supported.
Of the 70 countries who entered the competition, fifteen, plus England as hosts, had qualified for the finals. Four groups, two winners of each in the quarter finals, then semi finals, and the Final. It was very Eurocentred. African countries had not been given a direct qualification entry route and so boycotted it, and there were strong indications that the head of FIFA, England’s Sir Stanley Rous, was less than progressive in his views.
My first game was Brazil v Bulgaria – and well highlighted the state of the world and football. As a team from “behind the Iron Curtain”, as the Soviet Bloc was known, the Bulgars were an unknown quantity. Like most of the Bloc, their players had no freedom of movement and their top club sides were largely army or union based and heavily controlled politically. Whilst we were familiar with players from Portugal, Spain, Italy and Germany through European Cup, Cup Winners’ Cup and Inter Cities Fairs Cup competitions, the team who ran out in white with red trim were unfamiliar to most of the 47000 crowd in Goodison Park.
The same could not be said of the boys from Brazil.
Gilmar, Altair, Djalma Santos, Denilson, Jairzinho were all well known to us from their stellar exploits in 1958 and 1962. Then there was Garrincha – an almost freakishly talented winger – and none other than the great Pele.
It does feel like another age. And I suppose it is.
The train to Bank Hall station, then the walk up the hill, along street after street of Liverpool’s terraced houses, the thought of an international game, in the World Cup. When I met my school pal, we wondered what it would be like – it was a completely new experience to both of us. I had very vague memories of my first football match, when I was not yet four, with 63000 packed into Hibs Easter Rd stadium in 1956 for a New Year Derby with Hearts, but this crowd was easily the biggest I had experienced since I started going to football as a teenager.
The atmosphere was good, though, like ourselves, many in the crowd were a little unsure of how to behave, normally being passionate in their support of Everton or Liverpool, or in my case, Southport or Hibs. Watching two teams with whom you had no connection was a little unsettling. This resulted in the slightly unreal ambience of sustained applause whenever there was a passage of good play rather than the chanting with which we would have been familiar. However, there was an undercurrent of support for the great Brazilians and any chance the Bulgarians had of underdog sympathy was rapidly extinguished when it became obvious that they were on a mission to kick the talented south Americans off the pitch.
To be fair, the Brazilians responded with a fair amount of physicality themselves, and the game was hardly a celebration of silky football.
However, I still feel blessed to have been there.
Pele was eventually forced to leave the field after the ongoing brutality against him – but not before we had seen him score with a rocket free kick. He would play no further part in the World Cup and this would be his only competitive appearance in the UK – so history being made. Equally momentous was the second free kick scored by Garrincha: “the little bird”. This legend had been involved in a serious car crash and after surgery was reputed to have “two left legs”. True or otherwise, he was certainly mesmerising as a winger. In the second half he scored from a free kick which curved round the wall in one direction and then left the keeper in the opposite direction. We were in the perfect position around the half way line to follow its flight and I can still remember my amazement and the roar of the crowd.
A two goal win for Brazil was a good start, though if less dazzled, we may have noted there was more energy and less fluency than we may have expected from the Samba Warriors.
There was also a subtext to the competition in that the press speculated on attendances at the various group games around the country. My impression was that though crowds were good, at this stage there were few sell out gates. The day after the Bulgaria game, the other game in the group, Portugal and Hungary, attracted less than 30000 to Old Trafford. These were times when international travel was very expensive and long before ordinary supporters could follow their teams around the globe. Most countries only had the support of an official party and some ex-pats who happened to be resident in the UK. Local fans had far less knowledge of the various teams than would be available now, and many were uncertain whether they were interested enough to go to see the games, especially given the novelty of full television coverage. A harbinger of the future perhaps!
However, it was generally expected that Brazil v Hungary, three days later, would be a good game and accordingly there was an improved attendance of over 51 000. The Hungarians had lost 3-1 to Portugal at Old Trafford so the general assumption was that Brazil would recover from their rather stolid start against Bulgaria and reassert themselves as “champions”.
There were bigger numbers of visiting supporters, Hungary perhaps being more open to letting its citizens travel than Bulgaria, and the colourful Brazilians with drums and flags making their presence felt.
It turned out to be a game which would resonate down through the decades as one of the great contests. The level of play was such that now the Merseyside crowd were moved to find their terracing voices, though admiring applause was perhaps still the overriding atmosphere.
The game got off to a cracking start with a thunderbolt strike from Ferenc Bene after only three minutes. Brazil reacted strongly and were level through Tostao after fourteen minutes. Thereafter the game pulsed to and fro and this energised the crowd. Brazil had probably been seen as favourites and their supporters’ chants of Braaaazeeel were echoed by a section of the crowd – but there was also sympathy for Hungary as apparent underdogs. Despite their Soviet bloc membership, as a nation they were less obscure than Bulgaria and there was still sympathy for them from the brutal Soviet invasion ten years before. The crowd listened to the chants of their supporters and decided to copy them, and soon the cry of what sounded like “Oo Oo Magyars” echoed round Goodison.
I suppose, in retrospect, we were witnessing the handing on of the baton from an ageing Brazil squad. Eventually, Hungary gained the upper hand, and goals from Farkas on 64 minutes and a penalty from Meszoly nine minutes later gave the Hungarians victory.
Of course, Hungary had humbled England 6-3 at Wembley as long ago as 1953, so it was no surprise that they could play a bit, and we left the ground, partly saddened by Brazil’s apparent decline, but enthused by the style and method of the Magyars approach.
I had another reason for interest in Hungary. They were based at the Palace Hotel by the beach in Birkdale, which was about half a mile from my house, and that had caused great interest locally. They had also played a couple of training games against Southport at their Haig Avenue ground.
The Palace was a massive thousand roomed hotel, one of a number built on seafront locations in the mid nineteenth century when Queen Victoria had indicated an interest in a “Summer palace by the sea”, in the hopes that she might grace them with her attendance. She opted for the Isle of Wight, but the Palace went on to have an interesting history hosting the great and the good of fin de siècle society and then becoming a rest and recreation base for American servicemen during the war, and hosting such luminaries as Errol Flynn, Frank Sinatra, and Clark Gable.
With the insouciance of youth, I decided to cycle down to the hotel to see if I could catch the Hungarians training. I left my bicycle at the end of the long semi circular drive and headed for the front entrance to the hotel. The squad had just finished training on the front lawns and were headed inside the hotel. Autograph hunting was very popular among teenage boys at the time and there was a group of half a dozen, books in hand, standing by the entrance.
There was no attempt by hotel or football officials to move us away, indeed, there were no adults around at all until a coach pulled up and the players emerged from the hotel foyer. They were more than pleased to sign our books.
We were keen to get their autographs, of course, particularly those of Florian Albert and Ferenc Bene, who were the “stars” of the team, and whom we recognised, but, like any fans, we were delighted to get close up to these players and to see people from “behind the Iron Curtain” at first hand.
There are two major memories from the encounter.
The first was the overpowering scent of their after shave, which they all wore. Certainly in my circles, the only familiar aftershave would have been “Old Spice”, much favoured by grandfathers and the older generation, and perhaps the odd cheap Woolworth’s imitation – none of which produced a tolerable scent. These guys smelled wonderful, having obviously taken full advantage of the increased shopping opportunities in the West, and with their smart blazers and slacks, and carefully combed hair, fully lived up to our adolescent image of sportsmen.
Once we had all the signatures and they drove off in the coach, our next surprise, when we checked our autograph books was that they had signed their names using Hungarian Cyrillic script – a relation of Russian script, which made them even more indecipherable than normal signatures, and there was a mad rush to write the names under the scrawls, with much comparing of books and while we could still remember who had signed in which part of the page.
There is a wonderful innocence about that memory – not just in footballing terms – where you could casually stroll into a team’s World Cup camp and meet the players who were surrounded by none of today’s chaotic hoopla, but also in a wider sense.
This was the height of the Cold War – East v West, and the rigid control that the Soviet Union exercised over its satellite states. It was only five years since the Berlin Wall had been erected, and, before that, the Cuban Missile Crisis, when the world was on the verge of nuclear war, and yet these players apparently, were completely unguarded, at least as far as we could see. Perhaps their status as international football stars guaranteed them a good life in Hungary so that the authorities were confident they would not seek to “escape to the West”, or perhaps we were just naïve.
Whatever the truth of the situation, it is a memory that not too many children in this century would be able to replicate at a World Cup or any major sporting event.
Now I had just one more game to anticipate. It would be the quarter final, and we had expected it would probably involve Italy and Portugal – a fascinating encounter between attack and defence in their relative styles.
What happened, of course, was that North Korea – “these little men from North Korea” as commentator David Coleman inevitably called them – shocked everyone and won through to face Portugal.
Now if Bulgaria and Hungary were mysterious to football fans in the West, the North Koreans were completely unknown. It was little more than a decade since the Korean War, one of the many “front lines” in the battle between Capitalism and Communism. It had finished with the creation of “two Koreas”, North and South, separated by a “demilitarised zone” – a situation which still pertains today. Whilst South Korea, with American backing, pursued a western style future, its neighbour to the north became shut off, enclosed and invisible to the rest of the world – a much easier achievement before the age of the internet.
The average football fan had no idea what life was like in North Korea – nor what to expect from their football team. The British Foreign Office did not want to give them visas to enter the country, as the UK did not officially recognise the legitimate existence of the “Democratic People’s Republic of Korea”. FIFA threatened to take the World Cup away from England if the Koreans were not admitted, and so they arrived in the country, and sang patriotic songs on the train all the way up to Middlesborough where they would play their games.
It would be fair to say that the locals in the north east of England were a little non-plussed by the North Korean team with their identical hairstyles and names like Pak Doo-Ik. When they lost 3-0 to the USSR in their opening game, there was a general nodding of heads and a patronising: “Well, they ran about a lot and were very energetic, but…..”
However, by the time of their next game when they drew 1-1 with the soccer heavyweights of Chile, they were taking on the role of “loveable underdogs”, and the folk of Middlesborough really got behind them. It emerged that the squad had spent the last three years training and living together and clearly the North Korean regime saw successful World Cup participation would be a major propaganda coup for their political system.
In their final game at Ayresome Park, against Italy, local sentiment was firmly behind North Korea, while expecting a classy display from the Italians. Perhaps the busy style of the men from the East was unfamiliar to the more languid Italians but, when reduced to ten men, no substitutes in those days, after Bulgarelli crocked himself making a crude challenge, the Azzurri struggled and that man Pak Doo-Ik struck to give the Koreans an unlikely victory, the press a wonderful underdog story to cover, and a quarter final against Portugal at Goodison Park which became a focus of media attention, especially after a lacklustre Brazil had been beaten by Portugal, 3-1 at Goodison, in the final group match.
Still, the football mad Merseysiders were choosey about which games they would attend, even if it was a World Cup quarter final. Almost 59000 had turned up to see Portugal beat Brazil for qualification, but just over 40,000 for this tie suggested most folk felt that the immensely talented Portuguese would make short work of the Koreans.
My pal and I had no thought of that. As far as we were concerned, this was as exciting as it came. We had lapped up all the coverage of the mysterious North Koreans, Portugal had megastars like Eusebio, Torres and Simoes, and the school summer holidays had started. The previous Goodison games had been under the lights on a Tuesday and Friday evening, but this was a Saturday afternoon kick off with a different atmosphere. I had also spent the three previous days watching my cricketing heroes, Lancashire, play Somerset at Southport in one of my annual sporting highlights. I had no idea how blessed I was!
Such was the crowd’s curiosity about the Koreans that there was a sense of everyone standing on tiptoe to get a good look at them as they ran out of the tunnel – as if they might be aliens!
They were smaller than most football sides we watched and with that uniform haircut were difficult to identify, but they were clearly overjoyed to be at this stage of the World Cup, and while the experienced Portuguese looked on phlegmatically, they smiled and waved to the crowd before kick off. This was a surprise to us as we had been assured by the Daily Express and the BBC amongst others that all who lived under the oppression of a Communist regime were dour, miserable folk, inhibited from any shows of emotion.
The Koreans certainly did not match that stereotype as they started the game and they would play with great verve and freedom of expression. The crowd lapped it up and settled down to support the underdogs while appreciating the predicted skills of Portugal.
At fourteen, I had no vast experience of football matches – not more than three years, mostly watching Southport in the Fourth Division, but even then I could appreciate the enormity of what transpired over the next twenty five minutes.
Portugal started steadily at kick off, confidently passing the ball around, threatening the Korean goal, where their keeper, Lee Chang-Myung, seemed a very slight figure to face up to the undoubted barrage to come.
However, the Koreans had not read the script.
Within a minute they had taken the lead with a real screamer from Pak Seung-Zin and their delight was as contagious as Portugal’s shock was palpable. Of course, the crowds were energised by this and chants of Koreeeeaa – Koreeeeaa rang around the stadium. Further drama occurred on 22 minutes, when experienced Portuguese stopper, Pereira, perhaps traumatised by that unlikely early goal, completely “lost his geography” as David Coleman was wont to say, when coming for a cross, and was stranded in the middle of the penalty box when a deep return ball from the left was turned in by Lee Dong-Woon.
The roars of the crowd were now edged with excitement – what was happening here?
When Yang Song-Guk dispatched another screamer just three minutes later, it would be fair to say that the crowd noise became a little hysterical. I have heard nothing like it since in a football ground: it was somewhere between laughing and cheering, crying and roaring. Portugal, the mighty artisans of European football, favourites with many to win the tournament, were three down to the men from North Korea after only twenty five minutes. The crowd could hardly believe it and neither could the North Koreans who jumped about and waved to the crowd after the third goal like kids on a school sports day.
We looked at each other. The Portuguese were a great side, with five of the all conquering Benfica side in their line up, but to overcome a three goal deficit? Could even they do that?
Eusebio – the Black Pearl – it seems, was in no doubt that they could.
By half time he had scored a memorable solo goal and stuck away a penalty after Torres had ben fouled.
The chatter was intense over the half time break – could the Koreans hold on? How fantastic was that Eusebio? What a game we were witnessing.
With the second half starting, the crowd were nervous. They really wanted North Korea to hold on, but they were also mesmerised by the craft and trickery of Eusebio, well supported by his colleagues. Just as the excitement of the crowd had benefited the Koreans in the first half, so, I suspect, did their nerves transmit on to the pitch in this second half, and in only ten minutes, Eusebio, who else, had scored a fine equaliser.
Nobody in the ground was in any doubt about the result now, and, inevitably, Eusebio gained the lead for Portugal three minutes later with another penalty, his fourth goal of the game.
Augusto added another with a header ten minutes from time and the dream was over for the Koreans who nevertheless celebrated at the final whistle and acknowledged the support of the crowd.
We were breathless and emotional. It had been the sort of experience which probably cemented my love of attending football matches, as live spectacles rather than television events, for the rest of my life.
We talk often of “one man teams” and the ability of a single player to make the difference between defeat and victory. Ronaldo and Messi would be quoted in the past decade, I suppose, but it is a view that does not usually stand scrutiny. George Best had Law and Charlton beside him, Gordon Smith shone as one of the Famous Five, how much did Jimmy Greaves benefit from John White and Danny Blanchflower? These players were, of course, capable of sudden flashes of magic to produce crucial goals, but it usually takes more than just one star performer to change around a team’s fortunes over the course of a game.
However, there is no doubt that Eusebio did that at Goodison in July 1966. His four goals and a determination not to be beaten, added to his quite unique ability, pulled the Portuguese out of their first half shock. It was a remarkable performance and I remain privileged to have witnessed it.
And so concluded my World Cup experiences in 1966. I would witness other World Cup games, though not in the Finals, – notably Scotland’s win over Wales at Anfield in 1977, and I was on holiday in France to share in that country’s joy when they won the Cup in 1998, but those three games in 1966 remain central to my football memories, even all these years later.
It is, I suppose a combination of my age at the time, the era in which they took place, and the remarkable luck to attend three games which were each unique for different reasons. It was only recently I realised that I had seen Pele’s only competitive appearance in these islands; the Hungary victory over Brazil is still mentioned as a classic; and that Portugal win over North Korea is the perfect tale of the possibility of a massive upset overturned by individual brilliance. To see players like Pele, Garrincha, Bene, Albert and Eusebio within the space of three weeks still seems a little like fantasy.
And so we come to the current World Cup tournament.
Since 1966 there have been fourteen World Cup campaigns. Between my support of Scotland and Ireland, I have had an interest in five or six of them. In others, I have admired the play of France, Belgium, Spain and Holland amongst others, and despite myself, through the years I have watched far more televised games than I intended, and seldom missed a final. The usual memories pertain: Gemmell’s goal for Scotland, Pat Bonnar’s penalty save for Ireland, the rise and fall of Zidane and so on.
But of this year’s tournament I have watched not a second.
The ludicrous decision to make Qatar the hosts, the disruption to football seasons around the world, the evident graft involved in the decision, and the appalling human rights record of the host nation all combined to produce a sense that there was not much point to watching football in such a scenario. It had happened before: after a lifetime of being a runner and a big fan of athletics, the behaviour of the Chinese Government in the preparations for the Beijing Olympics of 2008, people being made homeless and relocated forcibly to facilitate the building of stadia, combined with rampant substance abuse and manipulation amongst athletes, made it feel like athletics was not worth watching in such a context.
Indeed, in the decades since elite sport went “professional”, that is to say, became the property of global corporations and oligarchs, and driven by megabucks, it seems to me nigh on impossible to retain any of the childlike naivety which, for most of my life made it so enjoyable. As fourteen year old, I saw sport as a chance to step aside from the serious concerns of life, to lose myself in watching honest endeavour, or playing to the best of my ability. It was, it seemed to me, part of the best of humanity.
Was it perfect?
Of course not. Even then, the tales of brown envelopes, shamateurism, drugs, and exploitation were current – but were still seen as aberrations rather than the norm.
There was enough honesty to maintain the dream, if you like, to preserve the aspirations to Olympic values and sportsmanship, at least nominally. We seem to have reached a stage where there is no longer a pretence that major sports events are about anything more than marketing opportunities and broadcasting rights – with the sports men and women operating as commercial assets.
However, perhaps this is the inevitable view of someone who has loved sport for over six decades; maybe older folk cannot be expected to maintain the joyous naivety of their teenage years. We should, perhaps, acknowledge that the world and its attitudes have moved on, and the current state of sport is merely reflecting that.
Whether that is true or not, there is nothing to be done about it, except perhaps to try and ensure there are enough supports in place to react to the emotional stress and mental pressure imposed on the sports people operating in such a milieu, and to manage the fallout.
Not surprisingly, I prefer to look back on the innocence of 1966, before elite sport “lost its geography.”






